Low-hanging fruit represents a set of opportunities that are easily achievable with minimal effort, relative to the maximum potential reward. This refers to opportunities that are available to be explored, capitalized upon, and integrated without significant drain on resources or disruption of the status quo. The phrase "low-hanging fruit" suggests that the effort-to-reward ratio is far greater for these easily accessible opportunities than riskier, more challenging alternatives. Consequently, it is prudent to pursue them before seeking out more difficult opportunities.

See also: choice making, feedback loop, hill climbing, diminishing returns, possibility space